Divide & Monger

I’ve been caught by a thought today. It seems to me that for a lot of special interests that I consider nefarious, a key strategy is to divide people — even persons. Divide the human interest. Create a smokescreen of issues, fabricated and real, potential disasters that are dealt with by Other people on a daily basis, bullet points on what kind of people fit into what tribes and bullet points on how to hold one’s own in an unmediated mock trial against a member of a tribe that has been sold to one as “opposing.”

Then, just in case too many well-meaning sponges get swayed by the power of counterargument or disarmament, the powers that be give us Games that humans invented over a hundred years ago and hotties that always seem either muted, self-edited or too unconscious to be either, lest we impressionables get to thinkin’. The advertising culture has become so entrenched in sports that we can no longer imagine a major professional league (which includes the NCAA, as it simply redirects the “professionalism” from player to promoter) that is not wholly owned by corporate interests. Don’t get me wrong, the public is the entity funding the erection of all the new arenas and stadia, but alas, no ownership is conferred with such generous gifts.

Speaking of semi-private erections, the sex industry, and by that term I do not mean anything relating to actual sex, which continues to be assaulted by an ongoing mind-fuck intended to sell everything but human intimacy, but instead I of course refer to the virtual sex industry, is by now asymptotically ubiquitous. When you find a product being advertised to you without the overt or barely nuanced claim that this product will get you laid by either a hot chick or dude or by your begging-for-it hand as you lust for what’s beyond the mirror, you let me know. The “hot” formula has become so twisted that Maxim magazine just gave its paying subscribers and newsstand suckers a Hot 100 one-two punch to the podium of Miley Cyrus and Selena Gomez. Seriously. Is nothing sacred?

But getting back to that division thing, its main purpose is obvious: to divide people from their wealth. This is done pretty easily, as persons’ wealth tends to correlate with their options. The more wealth gets concentrated at the top, the fewer options the rest of the people have. People that have few options (or see themselves as having few options) see giving their labor away for pennies on the dollar as more desirable than starvation. Everyone has basic needs, but it wouldn’t do to have a massive population that only buys what it needs, so the owners have to manufacture wants in a mass of people critical enough to influence the rest of the people. You know, to divide all of the people from what could remain of their wealth.

A key tactic in the success of a divisive campaign is convincing individuals to detach from their environment. People must not see themselves in the struggles of others. They must not identify with other human beings — instead they must be shown what makes those sufferers different. The people who got mowed down in that Aurora movie theater aren’t like you, because you didn’t go see the third Batman flick the night before it opened. But if you did, don’t worry, because you don’t live in Colorado. Ok, but these people brought a baby to the showing. You wouldn’t do that, right? See! You’re not like these people, and it almost certainly couldn’t happen to you.

The same goes for all the bombings you see in other countries. I mean, that wouldn’t happen to you because you aren’t proximate to the “wars.” What’s that you say, the Boston pressure cookers on the street? Oh, well go ahead and tell me the last time you ran a marathon. See? You’re not like those people, those unfortunate ones. No, you are blessed, just so long as you don’t identify too much with the unfortunates. Detach and survive.

But, of course, it could happen to you. Every moment you exist in the world you could be the victim of random or targeted violence. So be afraid. You’ve seen what we do to protesters, right? Now see, that really could be you, if you were dumb enough and hated freedom enough to join those angry people in complaining about their lot that they’ve inherited through their own unwillingness to just work harder. But you’re not like them — those angry, lost souls who are pushing a socialist agenda, which by the way is totally what the Eastern Bloc was if you just don’t look anything up and unquestioningly take our word for it. And you will, because you don’t want to get beat down by our brute strength that you should be in lust with by now anyway, thanks to your conditioning.

See that? You’re not like them. You’re like this other group of people that should spend energy bickering with other groups within the same dwindling economic class over whatever issue we tell you is on the line and whatever rights we insist are endangered. But beyond that, eat our salty, genetically modified foods, drink our beer, go into debt to drive our cars (but don’t drive them if you’ve drank our beers, pretty please), take out loans that we service but for which we are not on the hook to go to college and beyond to get watered-down degrees that by now must have a median ROI that is in the red, which is exactly where you’ll always remain, but don’t worry about it because it’s just the way it is and you’re totally immortal but you’re gonna die someday so go big or go home while we go big and have you bail us out. Buy our flatscreen televisions and subscribe to the biggest cable package you can find, because somewhere in that fifteen-hundred channel list is a sliver of happiness that you didn’t even know you wanted, but do not consider the ever increasing bill that comes with it.

Get the highest high-speed internet because just super-fucking-fast won’t satiate you because who knows when you will want to masturbate to videos of Giada de Laurentiis swirling some gelato while you download the latest episodes of your favorite twenty-six podcasts and stream the latest Katy Perry song that we’ve pathologically Rorschached into emotions of tall, ravenous women with racks so unlikely that they happen to be multiple standard deviations from the mean of fit, dateable ladies whilst also being the actual mean of American women as a whole. Think about that. That’d be like if dudes’ members got bigger and longer as said dudes got fatter, but somehow Ryan Gosling was still hung with the average length and girth of the entire population, including those using those performance enhancers known as shitty diets and lack of exercise.

Ellen’s reaction indicates their status as “unlikely.” Katy’s dating record indicates she, and by proxy all women of comparable physical desirability, is totally into mindless consumers who categorically lack the capacity for sarcasm.

My point is that it seems a strange dichotomy that our owners are trying to plant within us. On the one hand, detach from your fellow human, it won’t happen to you, keep it moving, but on the other hand, fear everything. Remain in a constant fear of, amongst other things, the Other, so that you can not act rationally or in your best interest. But also detach, which connotes a dialing down of emotional doses. The dogma thus appears to be: “Be afraid, do not be joyous, surprised or sad, and we’ll get back to you on whether you can be angry, disgusted or contemptuous, and, if permitted, where you shall direct your anger, disgust or contempt. But whatever you do, do not care.” The whole thing feels incongruous. I guess those that are less responsive to fear are the ones targeted for detachment. The marriage of fear and detachment seems like honey wrapped in motor oil. I can’t figure out how to describe it. Just quit voting to fund arenas for billionaire owners.

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2 thoughts on “Divide & Monger

  1. Um, I love this a lot. Stop writing things that distract me from research.
    (subtext: keep writing things that distract me from research)
    (I watched a Baz Luhrmann movie BECAUSE I HAD TO and now I’ve forgotten how subtext works)

    ‘Whatever you do, do not care’ sums up the tragic truth about the messages we’re being fed from childhood onwards. Fuck indifference.

    • Hey bud. Thanks a lot for loving this a lot. For reals. It got a little loose, and I’m not sure I hammered home the real Catch-22 of it, but meh. That’s the beauty of writings that are not in the employ of someone else – they can get a little loose.

      The real chasm I found myself contemplating was, if I’m supposed to fear everything, how can I detach? If I detach, how can I drum up tribalism in myself and be derisive and divisive with respect to others? Because, like, you’re telling me not to care. But yet to be afraid and that it matters so much that “my side” “wins” (separate quotations intended). It’s all just so funny, and sad, and unfortunately human.

      For me, subtext is a lot like a lot of things in that I used to think I could be a professor of it. Now I just hope to catch most of it and falsely read into none of it. Someday I might want to pick your brain regarding your research, but for now I’ll pretend to know how annoying that would be. Your posts on WP are enlightening enough.

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